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Know Your Customers through Human Centered Approach is a Program

Know Your Customers through Human Centered Approach

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Full program description

Know Your Customers through Human Centered Approach

 
Programme Code: P181226MMO

Course Overview

Know-Your-Customers Through human-centred Approach aims to help learners appreciate the importance of customer centricity in the innovation of product and service offerings.  This course will cover the phases of a human-centred design process using a case study to help learners understand how they can create the value proposition to customers in their service improvement initiatives.

Course Duration

8 hours / Full Time/ 1 Day

Course Outline

The course will cover the following:

Introduction to Human Centered Design and their phases

Phase 1: Inspiration

  • Understanding customers

Phase 2: Ideation

  • Making sense of data, methods and frameworks
  • Brainstorming
  • Storyboarding, prototyping and feedback

Phase 3: Implementation

  • Finalising of project

Mode of Assessment

Participants will be assessed through course assessment methods using Written Assessment

Course Objectives

At the end of the programme, learners will be able to:

  • Describe how Human Centered Design provides business benefits
  • Understand the importance of creative behaviour
  • Understand the human-centred Design process
  • Generate insights based on HCD
  • Apply idea generation, selection and development of prototypes
  • Apply usability test techniques in their prototypes

Pre-requisites

Recommended minimum English proficiency level equivalent to the Employability Skills Workforce skills Qualifications (ES WSQ) Workplace Literacy Level 4.

Medium of Instruction & Trainer

English

Trainer: Trainee Ratio is 1: 20

Price

Course Fee
Full Course Fee  $380.00
Full Course Fee with GST  $406.60
Nett amount after Funding    
Singapore Citizens & Permanent Residents**  Individual  $20.33*
 Corporate  $45.60*
Others   $406.60*

* includes 7% GST

** 95% course fee funding under IBF Funding Scheme

Eligibility

Individual:

  • Singapore Citizens or Singapore Permanent Residents physically based in Singapore
  • Trainee has to complete 100% attendance and pass all relevant assessments and examinations
  • NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria

Corporate:

  • Singapore Citizens or Singapore Permanent Residents physically based in Singapore
  • Company must be Financial Institutions regulated by MAS (licensed or exempted from licensing), or involved in supporting financial sector activities. FinTech firms must be certified by Singapore FinTech Association (SFA)
  • Trainee has to complete 100% attendance and pass all relevant assessments and examinations
  • Eligible company-sponsored trainees will be able to clock CPD hours upon successful course completion

Funding Incentives:

1. Institute of Banking and Finance (IBF) Enhanced Funding

Singapore Citizens and permanent residents of all ages are entitled to receive enhance course fee subsidies of 95%. This funding is open to all individuals with no limitation to industry.

2. Training Allowance Grant

Self-sponsored individuals who successfully completed IBF accredited course will receive $10 per training and assessment hour. Training grant will be reimbursed to trainees PAYNOW account after course completion.

Sponsoring companies will receive $15 per training and assessment hour upon participants successful completion and passing the assessment.

3. SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees, the credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants. 

4. Union Training Assistance Programme (UTAP)

NTUC members can enjoy 50% unfunded course fee support for up to $250 each year. You must be a union member throughout the course duration and at the time of claim. You must achieve a minimum of 75% attendance for each application and have sat for all prescribed examinations. This is only applicable to self-sponsored participants. 

Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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