Full program description

Serving Senior Customers Better (Serving Senior Customers)

What's In It For Me

  • Learn how to examine the importance of seniors as customers and define the changing needs of seniors
  • Learn how to recognise the symptoms of dementia and disabilities in customers and potential difficulties they may encounter in their shopping experience
  • Learn how to respond to seniors with holistic communication techniques and identify potential ways to better serve seniors

Course Overview

Businesses, particularly retailers and consumer services, are adapting to the demands of an aging population. By helping our seniors stay engaged with society, facilitating activities they enjoy, and pursuing interests, we can help elderly lead fulfilling and independent lives. 

Through this programme, participants will learn a little bit more about the challenges seniors face, and then turn that understanding into action. They will be able to understand, and anticipate the needs of customers, and offer a compassionate and helping hand to those that need one, enabling their businesses or companies to have a positive impact on the local communities.

Who Should Attend

  • Service professionals from service industries

Course Duration

8 hours (1 Day)

Course Outline

  1. Why should we focus on seniors
    1. Understand the implications of an aging society in the community
    2. Appreciate the influence of seniors as customers
  2. Who are seniors?
    1. Define seniors
    2. Determine life-stage issues of seniors
  3. What are the changing needs of seniors
    1. Discuss age-associated physical and psychological changes
    2. Define symptoms and stages of dementia
    3. Understand how dementia affects activities of daily living
  4. How can we better serve senior customers?
    1. Apply communication techniques to manage senior customers
    2. Ensure the work environment is safe and accessible for senior customers
    3. Identify ways to physically assist seniors

Mode of Assessment

Certification Obtained and Conferred by

  • Certificate of Attainment from NTUC LearningHub®
  • Mapped to Serving Senior Customers 

Course Objectives

At the end of the programme, participants will be able to:

  • Examine the importance of seniors as customers
  • Define the changing needs of seniors
  • Recognise the symptoms of dementia and disabilities in customers and potential difficulties they may encounter in their shopping experience
  • Respond to seniors with holistic communication techniques
  • Identify potential ways to better serve seniors

Medium of Instruction & Trainer

  • Case Studies
  • Reflections & Simulations
  • Presentations, Group discussions, and activities

Price

Kindly contact us for more details via email to lhub-bd@ntuclearninghub.com 
SSCAW