Full program description
The Nuts and Bolts of E-commerce Platforms
Ongoing research and development over 20 years has enabled E-commerce to play a major role in B2B to B2C and even C2C marketing today. The massive volume of E-commerce transactions is made possible with well-developed logistics, payments and cloud infrastructure. More fundamentally is the growing pool of highly-skilled E-commerce workforce that continuously seek to improve the efficiency of E-commerce platforms, User-Interface and User-Experience to rapidly adapt to the changing market demands.
With digitalization of businesses, the distance between merchants and individuals becomes smaller than in traditional businesses. How can businesses embrace digitalization and reap its benefits? This would require a multi-pronged approach and the key factor to succeeding is the E-commerce talents within the organisations.
Singapore can rapidly transform to be the digital intelligence hub for the entire South East (SE) Asia region, becoming a point of reference for SE Asia countries and providing E-commerce business consultations.
The objective of the Digital E-commerce Masterclass Programme, brought to you by Alibaba Business School and NTUC LearningHub, is to cultivate digital E-commerce talents within Singapore and to make Singapore a South East Asias Digital Hub.
As this course will cover hands-on practice on operating an online store, participants should bring along their own laptops
Who Should Attend
Adults who want to gain insights into E-commerce business and want to equip themselves with practical skills for their E-commerce start-ups.
Online businesses are becoming increasingly popular. Just as sourcing products online is much more efficient than visiting actual stores, so is selling products online much more effective than setting up a brick-and-mortar shop.
If you want to succeed in your online business, you should ask yourself a few questions: What kind of product should I sell? How do I source for these products online? How should I plan and create an attractive product listing page? How do I attract customers to my online business?
In this Masterclass, participants will learn practical skills step-by-step, including setting up an online store, selling products, strategy, marketing and data analysis.
Topics covered in the course include:
- Creating a Product Listing Page the key factor for an effective online store
- How to plan for your product listing page
- Information Collection and Editing
- How to create and publish your product listing page
- The different rules involved in different platforms
- Marketing with and without E-commerce Platforms
- Pricing Strategies
- How to make use of data analysis
- E-commerce CRM
Certification Obtained and Conferred by
Students who complete each of the 2 masterclasses will receive a Certificate of Attendance for that masterclass, awarded by Alibaba Business School and NTUC LearningHub.
To equip professionals with digital E-commerce skills and be enabled to run Online E-commerce Businesses effectively.
For Singaporeans & PRs
$600.00 (before GST) / $642.00 (with GST)
$2,000.00 (before GST) / $2,140.00 (with GST)