Skip To Content
Search Engine Optimization (SEO) for Google is a Program

Search Engine Optimization (SEO) for Google


Sorry! The enrollment period is currently closed. Please check back soon.

Full program description

Search Engine Optimization (SEO) for Google

Course Overview

Ranking prominently on Google Search Engine Result Pages can bring online visibility to any business big or small. This can be achieved by optimizing your website for Search Engines so as to gain natural organic rankings. 

This 2-day course imparts the know-how for Search Engine Optimization (SEO).

Course Duration

2 Days / 14 Hours

Course Outline

1. Introduction & Overview

  • Search Engine Working Basics
  • Search Marketing (SEO vs SEM)
  • Why is it important to Businesses?
  • The Key Factors for SEO Success

2. Keyword Research

  • Why research keywords
  • Keyword Types
  • Steps for Keyword Research
  • Tools & Techniques
  • Keyword Distribution to the sitemap

3. On-Page Optimization

  • Concept of On-Page Optimization
  • On-Page Optimization factors
  • Optimizing Content for SEO
  • Best Practices

4. Content & Technical Factors

  • Role of Content
  • Content Creation
  • Content Promotion
  • Technical Factors affecting SEO

5. Off-Page Optimization

  • Concept of Off-Page Optimization
  • Importance of Backlinks
  • Types of Links
  • Link Building Strategies
  • Impact of Social Media on SEO
  • Black Hat SEO Techniques
  • Understanding Google Penalties

6. SEO Trends & Tools

  • SEO then and now
  • Hiring SEO Services
  • How to future proof SEO efforts
  • SEO for E-commerce
  • SEO Audit Tools
  • Measuring & Reporting

7. Assessment

  • Test Learner understanding of SEO (beginner level) 

Mode of Assessment

No Assessment

Certification Obtained and Conferred by

Awarded NTUC LearningHub Certificate of Completion

Course Objectives

  • After completing this course, students will be able to:
  • Know Search Engine Concepts and how to do Keyword Research
  • Learn SEO Best Practices to incorporate for a Website
  • Understand Off-Page Optimization & implementation methods
  • Understand evolving SEO trends


Before attending this course, students must have:

  • Basic computer and internet usage knowledge
  • Familiarity in using Search Engines

Medium of Instruction & Trainer

Medium of Instruction: English

Trainer: Trainee ratio is 1:15 (max)


  Without GST With GST
Course fee $500.00 $535.00