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Search Engine Marketing (PPC Advertising) with Google Ads is a Program

Search Engine Marketing (PPC Advertising) with Google Ads


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Full program description

Search Engine Marketing (PPC Advertising) with Google Ads

What's In It For Me

Gain knowhow to bring traffic and generate leads using Pay Per Click (PPC) Advertising on Google Search Network

Course Overview

Featuring prominently on Google Search Engine Result Pages can bring qualified traffic (prospects) to any business big or small. This can be achieved by setting up and running paid Search Ad campaigns. 

This 1-day course imparts the necessary know-how for Search Engine Marketing using Pay Per Click Advertising (PPC).

Who Should Attend

This course is intended for those who want to do Online Marketing to drive traffic and generate leads from Google Search Engine.

Course Duration

1 Day / 7 Hours

Course Outline

1.  Online Advertising & Google Ads Platform

  •   Marketing Objectives & Types
  •   Paid vs Organic
  •   Pricing Models
  •   Marketing Channels on Google Ads
  •   Choosing the Right Channel

2.  Running Search Marketing Campaigns with Google Ads

  •  Introduction to Search Network
  •  Structuring a Google Ads Account
  •  Setting up a Search Ad Campaign
  •  Choosing Keywords for bidding
  •  Ad Format & Components

3.  Campaign Optimization & Measurement

  •  Campaign Optimization
  •  Best Practices for Search Ad Campaigns
  •  Performance Indicators & Key Metrics
  •  Cost Drivers for an Ad Campaign
  •  Conversion focus design & tracking for performance
  •  Campaign Management & Reporting

4.  Assessment

  •   Test Learner understanding of SEM (beginner level)  


Mode of Assessment

  Theory Exam - Comprising multiple choice & scenario-based questions

  Duration of Exam 45 minutes

  Grading Criteria - 70% score to pass the Assessment

Certification Obtained and Conferred by

Awarded NTUC LearningHub Certificate of Completion

Course Objectives

After completing this course, students will be able to:

  •  Understand Advertising options using Google Ads Platform
  •  Plan and implement a Search Ad Campaigns
  •  Be able to optimize and manage Search Ad Campaigns


Before attending this course, students must have:

  •  Basic computer and internet usage knowledge
  •  Familiarity in using Search Engines

Additional Note

Medium of Instruction: English

Trainer: Trainee ratio is 1:15 (max)


  Without GST With GST
Course fee $250.00 $267.50