Full program description

Digital Marketing For Real Estate Professionals

Course Overview

In collaboration with

This course will provide real estate professionals with the understanding of how to leverage on and manage various digital marketing channels for your business and marketing needs. You will also be able to improve your marketing and communications capabilities using digital channels to drive your businesses. Content is contextualized to the real estate industry.

Who Should Attend

The course will be relevant to real estate professionals who is new to digital marketing and is keen to learn how different channels can fit together across digital disciplines.

We recommend that real estate professionals with the need to learn fundamental digital knowledge and skills to complete the Digital Literacy course before proceeding with this course.

Course Duration

2 Days / 14 hours

Course Outline

Setting the Stage

  • The digital landscape (digital adoption and usage) and where the consumer is today
  • Changing consumer property search patterns
  • The digital marketing mind-set
  • Digital Marketing Vs Traditional Marketing methodologies

Creating an Online Presence

  • Registering a website URL
  • Creating your own Website
  • Creating a Facebook Company Page
  • Web Usability & Analytics

Promoting Your Online Presence

  • Search Engine Optimization & Search Engine Marketing (SEO & SEM)
  • Email Marketing
  • Display Advertising

Consumer Engagement

  • Social Media, how engaging is social media
  • Acquiring as well as building your network via social media
  • Content marketing - words, video and games and using AskGuru

Adopting a Mobile-First Approach

  • Importance of catering to mobile audience
  • Incorporating digital with traditional media, e.g. QR codes

Integrating your Customer Touch Points

  • Understanding the Property Seekers Journey
  • Integration between traditional and digital campaigns

Working with Agencies & Partners

  • Briefing your agencies
  • Working with Partners like PropertyGuru

Planning & Managing Digital

  • Moving customers through the consumer journey
  • Channel selection and messaging
  • Marketing Plan & Budget
  • Conversion tracking from all touch points
  • Measurements, analysis and ROI

The Future

  • Co-creation (The Consumer in Charge)
  • Future Trends that are set to have the biggest impact on consumer and the real estate market

Course Objectives

  • Understand the importance - Understand how your business and consumers are impacted by the digital world, and the effects of digital marketing
  • Develop integrated marketing strategy Learn how to have paid, owned and earned media channels work together
  • Create online presence learn how to leverage on digital channels such as property portal, search engine and social media to drive awareness and business leads
  • Boost efficiency and effectiveness - discover tools to create and manage customer details and marketing content for consistent and effective messaging
  • Improve marketing ROI - gain insights into measuring the impact of your marketing activities against your objectives

Pre-requisites

Able to read and write in English and basic IT skills, including knowing how to use:

  • PC/laptop on Windows or Mac,
  • Mouse/trackpad skills,
  • Internet browser (Chrome/Safari/IE)
  • Basic email skills (Outlook, Gmail, Hotmail, etc)
Participants must bring along their own laptop to attend this workshop.

Not sure if this is the right course for you? 
Assess your digital marketing readiness here!

Price

S$490 per pax, before GST

Register now to enjoy 10% early bird discount from 16 - 31 January 2018! 

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