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User-Centered Analysis and Conceptual Design is a Program

User-Centered Analysis and Conceptual Design


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Full program description

User-Centered Analysis and Conceptual Design

Course Overview

User-centered analysis provides the basis for designing software that makes sense to your users. Use proven, objective data gathering techniques to develop a clear understanding of who your users are and how they will approach your Web site or application. 

Create effective, usable interfacesthe first time. This course walks you through HFIs process for collecting and analyzing relevant user and task data, and for developing a conceptual architecture for design. Alternating between explanation, discussion, and hands-on exercises, the course offers participants the tools and confidence necessary to plan and conduct effective user-centered analysis. 

You will learn:

  •   User profiling
  •   Data gathering
  •   Task analysis
  •   Transitioning to design 

This course is one of the four courses that will prepare participants to sit for Certified Usability Analyst (CUA)TM certification exam.

Who Should Attend

  • Web and application designers, system analysts, software engineers, information architects, project managers, experience designers, and documentation specialists
  • Anyone involved in the development of interfaces or interface requirements

Course Duration

2 Days / 14 Hours

Course Outline


  • 1 Introduction to UCA
  • Mental models
  • Knowing how the user works
  • Which UCA steps to perform
  •  Obstacles of user-centered analysis
  • ROIjustifying the right process
  • Exercise: Evaluate task flow
  • Exercise: Calculate ROI 

Creating a Design Strategy

  • Components of a design strategy
  • Site strategy drives design strategy
  • Where to get strategy information
  • Mining existing documentation
  • Working with brand objectives
  • Exercise: Develop a design strategy 

Uncovering the users conceptual model

Profiles and Personas

  • The value of profiles and personas
  • User profiles
  • Task profiles
  • Environment profiles
  • Personas
  • Exercise: Develop user profiles
  • Exercise: Develop high-level task / content list
  • Exercise: Create task prioritization diagram
  • Exercise: Create environmental profile
  • Exercise: Develop personas

Field Studies

  • Data gathering methods
  • Choosing the right method
  • Elements of the field interview
  • Developing good interview questions
  • Good and bad interview technique
  • Conducting a user observation
  • Exercise: Write interview questions
  • Exercise: Conduct interviews

Complementary Data Gathering Methods

  • Value of complementary methods
  • Focus groups
  • User group meetings and usability roundtables
  • Facilitated workshops and JAD sessions
  • Using surveys and other indirect methods
  • Online surveys
  • Using multiple methods
  • Exercise: Create online survey
  • Exercise: Choose the best data gathering method to use 

Deriving the user experience model

Scenario and Task Analysis

  • The power of a scenario
  • Scenarios vs. use cases
  • Determining the level of detail
  • Scenarios drive priorities
  • Identifying functions and tasks
  • Common errors and challenges in task analysis
  • Characterizing the new task design
  • Exercise: Develop scenarios
  • Exercise: Fix task flow 

Primary Noun Architecture

  • Value of primary nouns
  • Identifying primary nouns
  • Describing primary nouns
  • Primary noun views
  • Defining primary noun details
  • From primary nouns to navigation
  • Exercise: Determine primary nouns and views
  • Exercise: Develop primary noun table
  • Exercise: Create high-level navigation diagram 

Information Architecture

  • Costs of poor organization
  • Basic organization schemes
  • Hybrid schemes
  • Shallow vs. deep structures
  • Labeling systems
  • Affinity diagrams and card sorting techniques
  • Card sorting tools
  • Exercise: Conduct and analyze a card sort
  • Exercise: Create high-level information architecture

Getting Ready for Design

  • Getting sign-off on the contract for design
  • Using concept sketches to drive out requirements
  • Setting usability criteria
  • Exercise: Develop usability criteria

Mode of Assessment

Not applicable

Certification Obtained and Conferred by

1.  Certificate of Attendance from NTUC LearningHub

Certificate of Attendance from NTUC LearningHub will be issued to participants who have met at least 75% attendance.

2.  External Certification Exam

User-Centered Analysis and Conceptual Design (UCA) is one of the four courses that will prepare participants to sit for Certified Usability Analyst (CUA) certification. Upon passing the exam, participants will receive Certified Usability Analyst (CUA) certification from Human Factors International, Inc.

Course Objectives

You will learn to:

  • Develop a design strategy
  • Create user profiles, personas and scenarios
  • Develop meaningful interview questions
  • Carry out effective interviews
  • Understand the challenges of survey design
  • Analyze task flow
  • Understand and identify primary nouns
  • Develop user-driven information architecture
  • Engage in user-centered task/tool redesign


No credit or certification pre-requisites required to take this course.

Medium of Instruction & Trainer

Medium of Instruction: English

Trainer: Trainee ratio is 1: 20



Before GST

With GST

Full Course Fee



Union Training Assistance Programme (UTAP)

NTUC members enjoy UTAP* benefit of up to $250 each year when you sign up for courses with NTUC LearningHub.

* UTAP supports 50% of the course fees paid cap at $250 per year. You must be a union member throughout the course duration and at the time of claim. You must achieve a minimum of 75% attendance for each application and have sat for all prescribed examinations. Other terms and conditions apply.

Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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