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ICDL Digital Marketing (E-Commerce Campaign Management) is a Program

ICDL Digital Marketing (E-Commerce Campaign Management)

Self-paced

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Full program description

ICDL Digital Marketing (E-Commerce Campaign Management)

Course Overview

This module sets out essential concepts and skills relating to the fundamentals of digital marketing.

Course Duration

2 days / 16 hours

Course Outline

1.  Digital Marketing Concepts

2.  Web Presence

3.  Social Media Setup

4.  Social Media Management

5.  Online Marketing and Advertising

6.  Analytics

Course Objectives

Successful candidates will be able to:

1.  Understand key concepts of digital marketing, including advantages, limitations and planning.

2.  Understand various web presence options and how to select appropriate keywords for search engine optimisation.

3.  Recognise different social media platforms and set up and use common platforms.

4.  Understand how effective social media management assists in promotion and lead generation.

5.  Use a social media management service to schedule posts and set up notifications.

6.  Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.

7.  Understand and use analytics services to monitor and improve campaigns.

Additional Note

Entry Requirements: 

1.  Learners should be working in the marketing industry or related areas in their job role.

2.  Comfortable working with computer and navigating the internet for information or performing e-commerce.

3.  Keen interest to acquire new knowledge and willing to try new skills.

4.  Comfortable working in teams and engage in positive discussion with other learners.

Price

Course Fee Payable 

Individual Pricing

w/o GST

w GST

 Course Fee

$480.00

$513.60

SkillsFuture Funding, >=21 yrs old

$208.00

$241.60

SkillsFuture Funding, >=40 yrs old

$80.00

$113.60

WTS Funding (95%)

$56.00

$89.60

Corporate Pricing

Non-SME

w/o GST

w GST

Course Fee

$480.00

$513.60

SkillsFuture Funding, >=21 yrs old

$208.00

$241.60

SkillsFuture Funding, >=40 yrs old

$80.00

$113.60

WTS Funding (95%)

$56.00

$89.60

SME

w/o GST

w GST

Course Fee

$480.00

$513.60

Enhanced Training Support for SMEs Companies (90%)**

$80.00

$113.60

WTS Funding (95%)

$56.00

$89.60

Prices does not include pre & post assessment fees and subject to GST and other LHUB miscellaneous fees

Note: SkillsFuture Funding, >=21 yrs old : Applicable to Singapore Citizen/PR 

  SkillsFuture Funding, >=40 yrs old : Applicable to Singapore Citizen ONLY

2CDLDM