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E-Commerce Campaign Management (ICDL Digital Marketing) is a Program

E-Commerce Campaign Management (ICDL Digital Marketing)


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Full program description

E-Commerce Campaign Management (ICDL Digital Marketing)


Course Overview

For SEP Schedule, please click here.  

Digital Marketing is the Future. This module sets out the essential concepts of this important skillset.

With increasing competition between businesses for the digital presence and social influence, acquiring the skills of digital marketing is more important than before. No matter what audience you are targeting, the techniques learnt will be applicable.

If you are interested in connecting and reaching out to your customers digitally at any time and anywhere, this is the course for you. Here, you will gain an understanding of essential concepts and skills related to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms and other various online marketing strategies, as well as monitoring and evaluating the effectiveness of the campaigns using analytics.

Who Should Attend

Individuals who have a keen interest in embarking on a career or business related to digital marketing.

Course Duration

2 days / 16 hours

Course Outline

Topic 1:  Digital Marketing Concepts

 Key Concepts

  • Planning 

 Topic 2:  Web Presence

 Web Presence Options

  • Website Considerations
  • Search Engine Optimisation 

 Topic 3:  Social Media Setup

  • Social Media Platforms
  • Social Media Accounts

 Topic 4:  Social Media Management

 Social Media Management Services

  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales

 Topic 5:  Online Marketing and Advertising

 Online Advertising

  • E-Mail Marketing
  • Mobile Marketing

 Topic 6:  Analytics

 Web Analytics

  • Social Media Insights
  • E-Mail Marketing and Online Advertising Analytics

Mode of Assessment

 There will be a compulsory ICDL Certification Online-Assessment for this course.

Certification Obtained and Conferred by

Successful participants will receive the internationally recognised ICDL Certificate upon completion of the course. This certificate is administered by ICDL Singapore, a new initiative from ECDL Foundation. This is a joint certification between SSG and ICDL Singapore.

Course Objectives

Upon completion of this course, you will be able to:


  • Understand key concepts of digital marketing, search engine optimisation and social media management
  • Understand various options for online marketing and advertising, including search engines, e-mail and mobile marketing
  • Understand and use analytics services to monitor and improve campaigns


Prior to attending this course, you should:

Know the basic functions of a computer.

  • Know how to navigate the internet for information
  • Be able to read, write, speak and understand basic English
  • Have a keen interest to acquire new knowledge and willingness to learn a new skill
  • Be comfortable working in teams and engage in positive discussion

Medium of Instruction & Trainer

Medium of Instruction & Trainer

Instructor-Led Class

Trainer: Trainee Ratio is 1: 20



  Individual Pricing Corporate Pricing
    Non-SME SME
  w/o GST w GST w/o GST w GST w/o GST w GST
Original Course Fee $480.00 $513.60 $480.00 $513.60 $480.00 $513.60
Singapore Citizens & PRs aged 21 years and above $208.00 $241.60 $208.00 $241.60    
Singapore Citizens aged 40 years and above $80.00 $113.60 $80.00 $113.60    
SME Funding         $80.00 $113.60

Prices do not include pre & post assessment fees and subject to GST and other LHUB miscellaneous fees


  • SkillsFuture Funding, 21 yrs old : Applicable to Singapore Citizen/PR 
  • SkillsFuture Funding, 40 yrs old: Applicable to Singapore Citizen ONLY 

Please note that prices are subject to changes.

  • SkillsFuture Funding, >=40 yrs old: Applicable to Singapore Citizen ONLY

Skillsconnect Course Reference Code: CRS-Q-0032667-RET

For companies applying for funding, the training grant applications must be submitted up to 30 days before the course start date, and no later than 30 days after course start date via

For company sponsored trainee who is Singapore Citizen or Permanent Resident, up to 90% funding is available from:

Union Training Assistance Programme (UTAP):

Course may be applicable for UTAP funding. Please contact sales consultants for more information.

Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.